ARAKS

ARAKS is a New York-based lingerie, sleepwear, swimwear, and loungewear label founded by Araks Yeramyan. Known for its distinctive use of color and a softer, more personal approach to intimate dressing, the brand designs pieces that feel considered rather than performative. Araks treats lingerie as part of a real wardrobe, not a category apart, with silhouettes intended to be worn often and lived in. The result is a collection of intimate essentials and resort pieces that feel discreet, sensual, and genuinely easeful.