Comme des Garçons, which means "like the boys" in French, was founded by Rei Kawakubo in 1969. The cult label brought Japanese avant-garde to the West in 1981 with its groundbreaking Paris debut, introducing deconstruction, asymmetry, and monochromatic color schemes as a new paradigm for conceptual fashion. The line has since built a global following for its dedication to raw creativity. Kawakubo's creations have maintained a reputation for their radical anti-fashion aesthetic and frequent forays into gender fluidity. Redefining the boundaries of beauty and style, the label Kawakubo has built remains an innovative, intellectually potent force in the fashion world.