The founder and creative director, Demi Park, has decided to start showing the more contemporary line Demoo Parkchoonmoo. Demoo goes back to the origins of the brand and literally means "from zero", capturing the often esoteric inspirations that are at the core of Park's work and that are inspiring her signature styles and silhouettes: an interplay of asymmetric shapes, textures, and transparency, often seeking to evoke a visceral reaction from the wearer and the public.