Founded in December 1989 in a small storefront in the East Village, Lola Hats started after designer Lola Ehrlich began hatmaking at the Fashion Institute of Technology in New York, at night, while she was Editor-in-Chief of Vogue Knitting. Today, Lola and her team of fifteen artisans are in a sunny studio in Bushwick; the team work together to create an exceptional handmade product. Each hat is assigned to a specific artisan based on the skills needed to make it. The result is a unique piece that reflects the personality of its maker.