Roucha was founded by Jill Wenger who is known for curating the most interesting and fashion forward pieces in luxury fashion. When defining Roucha's fit, she threw everything out and started over. 

Roucha is designed for women - curvy, straight, short and tall. It's a solution for petite women who are over having to hem all their clothes, and for tall women on whom clothing is consistently, unintentionally cropped.