Samu-Jusso Koski founded his minimalist line Samuji in Helsinki, Finland. His line amplifies a relaxed, minimalist approach to dressing. Launched in 2011, the timeless collections inhibit functionality and necessity. All items are produced in Europe with quality materials from Japanese suppliers. "My oldest and still ongoing inspiration is Finnish nature... surrounded by forests and the sea. The changing seasons of nature just keep inspiring me."

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