Tibi, an American fashion company based in New York City, was started by Amy Smilovic in 1997. The label began as a line of sequined, floral dresses. However in 2012, Tibi went through a major revamp after bringing in Swedish influencer Elin King. The line began to look like the modern woman's wardrobe made up of sleek, uncomplicated pieces. The collection has now expanded into shoes, handbags and accessories.