WHO IS THE NEHERA CUSTOMER?
SAMUEL DRIRA: It’s a woman who is not afraid of experimenting with the complexity and novelty, but also prefers the comfort of forgetting what she is wearing rather than the feeling of being disguised.
WHAT INSPIRED YOUR PRE-FALL 2016 COLLECTION?
DRIRA: Main inspiration was the contrast between fluidity and structure. The combination of a neat but cosy piece - jacket or coat - with an element that drapes or wraps in order to blur the lines.
WHAT IS YOUR UNIFORM?
DRIRA: White t-shirt, destructured pleated pants, and anything from Levi‘s to duster on top.
DESCRIBE THE AESTHETIC OF YOUR HOME.
DRIRA: Nomadic and still unpacked.
WHAT DO YOU DO TO RELAX?
DRIRA: Swimming relaxes me the most.
SHOP THE COLLECTION HERE.